How to Use WhatsApp Message Templates in Reflys

If you’re using WhatsApp for business communication, you may have noticed that there’s a 24-hour messaging rule. To message someone after this time window, you’ll need something called a WhatsApp Message Template.

This guide will walk you through everything about WhatsApp templates—what they are, how to create and use them in Reflys, and what rules you need to follow.

What Is a WhatsApp Message Template?

A WhatsApp Message Template is a pre-approved message you can send to customers when:

  • It’s been more than 24 hours since their last message.
  • They’ve given you their phone number, but haven’t started a chat with you yet.

These templates are essential for launching promotional and notification campaigns and for sending proactive messages through automations and Broadcasts. WhatsApp templates need to be approved by WhatsApp before you can use them. Templates can include notifications, alerts, reminders, or promotional messages. Each message must follow WhatsApp’s rules and WhatsApp Business Messaging Policy.

There are three main types:

  1. Marketing – Allows you to achieve a variety of goals such as promotions, sales messages, special offers, etc.
  2. Utility – Allows you to follow up on user actions or requests, such as order updates, reminders, and payment alerts.

Who Can Access WhatsApp Message Templates?

To use templates in Reflys, make sure:

  • You have a Business Plan for ReFlys.
  • Your Meta Wallet has sufficient balance.
  • You are an Admin or Editor in the system.

Note: Templates made outside of ReFlys won’t show up in your account. It’s better to create them directly within Reflys for full compatibility.

How to Create a WhatsApp Message Template

    1.Go to:

              Settings → WhatsApp → Message Templates → New Template

WhatsApp Message Template
  1. Enter:
    • Template Name
    • Category (Marketing, Utility, or Lite)
    • Language (e.g., English)
Template Language

Note: Every template must have a language selected or it will be rejected.

  1. Add Media (optional):
    • Image: JPG, PNG (max 5MB)
    • Video: MP4 or 3GPP (max 16MB)
    • File: PDF (max 16MB)
Template Media
  1. Write the Message Body:
    • Use simple text
    • Add emojis or variables if needed
    • Provide example values for any variables
Template Message
  1. Add a Footer (optional):

A short note like “Thank you for your order!”

Template Footer Note
  1. Add Buttons (optional)
  • URL Button: Takes users to a website
  • Reply Buttons: Quick options for the user to respond (up to 3)
Template Buttons

Note: You can only add either 2 URL buttons, 1 contact button. For custom options, you can add up to 10 buttons.

  1. Once done, click Send to Review.
Template Review

Note: After submitting, you cannot edit the template. Double-check everything before clicking.

What Happens After Submission?

After you submit the template, it goes into review. You can check the status in:

Settings → WhatsApp → Message Templates

Status can be:

  • Review – Still under review
  • Approved – Ready to use
  • Declined – Rejected by WhatsApp
Template after submission

What Should I Do If My Template is Rejected?

Templates can be rejected for multiple reasons. If your template is rejected, check the following mistakes and correct them.

  • Invalid formatting
  • The content is violating WhatsApp rules
  • The message seems spammy, abusive, or misleading

Before submitting any template, it is recommended to always review WhatsApp’s Business and Commerce Policies to avoid any rejection from WhatsApp.

How to Use WhatsApp Templates in Reflys

Once approved, you can send templates through:

1. Automation

In the automation flow builder:

  • Add a WhatsApp message node in the user sends a message
  • Click See More options to pick the approved template from the list
WhatsApp Template Automation
WhatsApp Template Automation

Note: If your template has buttons, you can connect actions to those buttons too.

2. Broadcast

Use a broadcast to send messages to many contacts at once.
 Go to:
 Broadcast → New Broadcast → Target Your Audience

WhatsApp Template Broadcast
WhatsApp Template Broadcast in Reflys

WhatsApp Messaging Rules You Must Follow

To stay compliant and avoid getting blocked:

Get Permission First

Before messaging someone, make sure they’ve agreed to receive WhatsApp messages from your business.
 They can opt in through email, forms, or checkboxes—not necessarily on WhatsApp itself.

Be Clear About What They’re Agreeing To

Your opt-in message should include:

  • The name of your business
  • What kind of messages they receive

Send High-Quality Messages

  • Personalize the message
  • Keep it short and helpful
  • Send only when needed

Offer Easy Opt-Out Options

Let people unsubscribe if they want. Avoid sending excessive messages; this will lead to blocks and reports.

If you ever get stuck or have issues with your templates, our Reflys Support Team is here to help.

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