How Reflys Helped a Real Estate Business Capture 4X More Property Leads?
- February 5, 2026
- Case Study
Client Background
UrbanKey Properties is an expanding Real Estate agency specializing in residential apartments & gated community projects. Their primary source of leads was Instagram. They posted property reels, walkthrough videos and new launches regularly.
Although their content performed well, most questions were random. Some users asked, “price please?” Others acted fast and sent direct messages, and the majority just liked the post and left.
The salesforce struggles to keep track of conversations, respond fast enough and drive potential buyers towards serious buyers. They are unable to track how many leads were lost, waiting for responses or missed messages.
UrbanKey required a solution that could immediately engage, capture interest and manage the conversation on WhatsApp to close deals.
That is where Reflys’ Instagram Comment and DM Automation with WhatsApp follow-up came in.
The Challenge
After reviewing UrbanKey’s Instagram activity, three key problems were clear:
- High engagement but low lead capture
- Manual replies caused delays and missed inquiries
- No structured way to move Instagram interest to WhatsApp
Their goal was simple.
Turn Instagram engagement into qualified property leads automatically.
The Reflys Strategy
Instead of relying on manual replies, Reflys helped UrbanKey build an automated flow starting from Instagram comments, continuing in DMs, and finishing on WhatsApp.
The whole thing was intended to feel natural and human, not robotic.
This is how it worked, step by step.
Step 1: Capture Leads from Instagram Comments Instantly
UrbanKey’s posts frequently received comments like:
- Price
- Location
- Interested
- Details please
For this, the system auto-detected these keywords using Reflys Instagram Comment Trigger. Once someone comments, Reflys replies to them via an Instagram DM in seconds. The message looked like this:
“Thanks for your interest. Click here to give me more details about your property. Can I help you with that?”
This real-time response significantly boosted engagement. I was seeing people who had commented hours ago responding to one another.
Step 2: Start a Guided Conversation in Instagram DM
From there, when users responded in DM to Reflys, Reflys guided them through a brief conversation.
The flow would ask basic questions like:
- Are you looking to buy or invest
- Preferred area
- Budget range
- Type of property
To keep the conversation easy, each question was presented one at a time. This enabled UrbanKey to gain an understanding of buyer intent and involve a sales agent. At this point, users felt like they were talking to a real person, not filling out a form.
Step 3: Offer Property Details as Value First
The DM exchange provided value before asking for contact info. Based on the answers, Reflys sent:
- A short property summary
- Starting price range
- One or two images
This helped establish trust and maintain engagement. The majority of the prospects responded with additional questions, which was another sign that they were interested in buying.
Step 4: Bring Serious Buyers to WhatsApp
Once interest was confirmed, Reflys smoothly transitioned the conversation to WhatsApp.
The message was framed naturally:
“Are you on WhatsApp? I can show u full brochures and videos as well as book a site visit?”
Those who agreed were made to share their WhatsApp number. Reflys then automatically triggered a WhatsApp message to take the conversation forward without any effort. The process was seamless and professional.
Step 5: WhatsApp Follow-Up and Sales Transition
On WhatsApp, prospects received:
- Full property brochures
- Location map
- Site visit options
Every lead was delivered to the sales team with sufficient context to be effective such as:
- Property interest
- Budget
- Location preference
- Instagram source
Sales agents no longer start cold. They followed up with well-researched conversations
The Results
UrbanKey Properties experienced clear benefits in 45 days of using Reflys Instagram to WhatsApp automation:
- 4X increase in property leads from Instagram
- Faster response time reduced from hours to seconds
- Higher quality leads reaching WhatsApp
- Less manual work for the sales team
- Reflys ensures only serious buyers are contacted on WhatsApp, saving time and effort.
Most importantly, leads entering WhatsApp were already educated and engaged, so it was easier to have conversions.
Final Thoughts
By using Reflys Instagram Comment Automation, DM qualification, and WhatsApp follow-up, UrbanKey Properties turned social engagement into a reliable lead engine.
This approach did not replace human sales agents. It helped them focus on buyers who were ready to move forward.
If your real estate business relies on Instagram but struggles to convert engagement into leads, this is the exact system you need.
