How a Travel Agency Increased Booking Inquiries by 3X Using Reflys Social Media Automation?
- February 13, 2026
- Case Study
For people who travel a lot, timing matters. It is easy to grab the attention of travelers by posting social posts of tours on vacation. These posts readily excite them and they want to know the details instantly. So, immediate response should be the priority for travel industries before they move on to another agency.
Immediate responses have become a challenge for SkyTrail Travels. It is a mid-sized travel agency that offers tour packages, honeymoon trips, and Umrah packages. Although their social accounts were grabbing sufficient engagement, they were losing potential customers due to delayed responses and unstructured planning of dealing with customers in different departments.
That’s where SkyTrail Travels decided to choose Reflys to automate their social media handling to respond to their customers at the earliest. Within 5 months of implementing Reflys to automate social media, SkyTrail Travels increased its booking inquiries by 3X faster. Moreover, they also observed a visible reduction in response time from hours to seconds. Thus, Reflys helps them to create a consistent follow-up system with the help of a custom flow builder that turns conversations into confirmed bookings.
Here’s how they did it.
The Challenge SkyTrail Travel Was Facing Before Reflys
The main challenge the travel agency was facing was engagement, but without conversions. They have already invested a lot in social media marketing, including the following content.
- Creates videos on customer testimonial for social media posts
- Runs campaigns for seasonal discounts
- Shared carousel posts highlighting package details
- Reels showcasing destinations like Turkey, Dubai, and Malaysia
Although the engagement was high due to sharing valuable content but lacks some essential responses. The following are the engagement stats,
- 100+ DMs per week
- 300–500 comments on promotional posts
- Frequent “Interested” comments during discount campaigns
However, there were some major problems they were facing:
1. Slow Response Time
During peak times, such as vacations, it becomes difficult to manage inquiries and takes 4-6 hours to respond to their travel inquiries. Delays in responses result in lost customers because they had already contacted competitors.
2. No Lead Qualification
There was no proper lead qualification because almost every inquiry was treated the same, whether it was urgent or casual. The team cannot follow a structured hierarchy and is unable to identify
- Travel dates
- Budget range
- Number of travelers
- Passport readiness
3. No Follow-Up System
When someone inquired about tour details, they were not able to respond and follow up, which resulted in cold leads. They require an automated system that can
- Qualify leads
- Instantly respond
- Collect contact details
- Follow up automatically
- Hand over serious prospects to sales agents
That’s where Reflys came in.
Strategies of Reflys that Turn Social Media Engagement into a Structured Booking Funnel
Step 1: Triggering Instant Conversations From Posts & Ads
Most of the engagement and leads are coming from promotional social posts such as
“7 Days Turkey Package – Limited Seats Available. Comment ‘TURKEY’ for details.”
With Reflys:
- When someone comments “TURKEY” on a social post, whether it is Instagram or Facebook, they receive an automatic reply in their inbox.
- The businesses choose to add a custom reply through a flow builder in Reflys. They write a friendly, human-like message to start their DM.
“Hi, Thanks for your interest in our Turkey package! Below are some details of a trip that is perfect for you.”
It results in major improvements, such as
- Response time dropped to under 5 seconds.
- The conversation is continued with more people because they are now getting immediate responses.
During the first month, the response rate increased by 62%.
Step 2: Qualifying Travelers With Smart Questions
Reflys automatically sends simple qualifying questions instead of sending long PDFs and detailed messages to stay relevant and engage customers.
- When are you planning to travel?
- How many people will be traveling?
- What city will you be flying from?
- What’s your estimated budget per person?
Reflys makes it easy to collect answers on one platform and tagged accordingly.
The social media automation helped SkyTrail to:
- Customize package suggestions
- Separate interested buyers from casual inquiries
- Prioritize high-budget or urgent travelers
For example:
If someone chooses an option “Traveling next month” and “4 people,” the system marks them as a high-priority lead. When a sales agent comes into contact, they are already aware of the communication and travel requirements.
This single step reduced sales call time by 35%.
Step 3: Delivered Value Before Asking for Contact Details
Instead of asking for direct phone numbers, the automation first ensures value to customers.
Depending on the answers, the users usually received:
- A short summary
- Hotel category details
- Estimated pricing range
- Visa information
After sharing some helpful information, the automation then asks:
“Would you like a customized quote with exact pricing and hotel options?”
If the user clicked “Yes,” the Reflys asked:
- Full Name
- WhatsApp Number
- Preferred time to receive a call
As the traveler already received useful details, they can now easily convert leads into conversions.
Result:
Contact detail submission rate increased from 28% to 61%.
Step 4: Smooth Follow-Up on WhatsApp
When the number was collected, Reflys automatically:
- Sent a confirmation message on WhatsApp
- Shared a brochure PDF
- Introduced the assigned travel consultant
For Example:
“Hi, Sarah! This is Ahmed from SkyTrail Travels. I’ll be helping you with your Turkey trip with us. Here’s the detailed brochure. Let me know if you want to reschedule your trip or if you are looking for more information.
Step 5: Automated Reminder Sequences
If a traveler stopped responding, the conversation ended.
With Reflys, if a person didn’t respond within 48 hours, Reflys sent a simple message for follow-up:
“Just checking, the seats you have selected for the dates are filling fast. Would you like us to reserve a slot temporarily?”
With this follow-up approach, approximately 22% of bookings are confirmed from automated follow-ups.
Step 6: Human Sales Closing
As the automation is handling qualification and followup but still human interaction was necessary to finalise the deal by a real sales consultant.
When a consultant talks with a traveler:
- The budget was known
- Travel dates were confirmed
- Group size was clear
- Interest level was high
Thus, the automation makes the process easier and finally closes.
Instead of answering basic questions, sales agents can now focus on:
- Building trust
- Handling objections
- Upselling premium hotel options
- Securing deposits
Conversion rates improved from 12% to 29% within five months.
The Results
After using Reflys Social Media Automation for five months, SkyTrail Travels successfully achieved:
- 3X Increase in Booking Inquiries: From an average of 90 inquiries per month to 280+ qualified inquiries.
- 80% Faster Response Time: Manual replies gradually reduced.
- 4X Growth in Qualified Leads: Because of the proper structure of questions.
- 41% Increase in Monthly Revenue: More inquiries + better qualification = more confirmed bookings.
- 35% Reduction in Sales Team Workload: Salespeople can focus on serious matters.
Final Thoughts
SkyTrail Travels neither increases ad spend nor they hire larger sales team.
They simply choose Reflys to organize their social media conversations into a structured, automated funnel using Reflys.
The result?
- More inquiries.
- Better-qualified travelers.
- Higher revenue.
- Less chaos.
This case study proves one important lesson:
You don’t need complicated systems to grow.
You just need the right automation strategy combined with a human connection.
Want to turn your social media engagement into real booking inquiries?
With Reflys, setting up Instagram, Facebook, and WhatsApp automation is simple, which is built specifically for businesses that want real growth.
